Are you ready to take back control of your life and start that business you have been dreaming about by building solid foundations where your business can grow around you and your lifestyle?
I get it… You want to finally build something that is yours.
Not another responsibility, but a life and business that reflects who you really are.
You want the freedom to design your days around your life, not squeeze your life around work and everyone else's needs.
You want clarity on how to build your business, instead of feeling like you’re trying to piece together advice from a hundred different places.
You want the courage to step outside the box you’ve been living in and create a future that actually excites you.
You want support, guidance and a clear path instead of trying to figure everything out alone late at night after everyone else is taken care of.
You want a business that gives you both financial security and personal freedom so you can finally live life on your terms
Its time to take back control of your life and to build that kick ass business you have always dreamed about. It’s time to build something that works for you and your lifestyle that has solid foundations and concrete steps that help move you forward with direction and confidence to get those first clients through the door.
You’re holding yourself back because
You’re worried you have left it too late in life to make this big change
You keep wondering “who am I to do this?”
You’re worried no one will want to work with you
You just don’t know where to start
Believe me, I get it!
You’ve downloaded all the free guides to help you find your niche but still don’t feel like you know who your ideal client is
You’ve started trying to build your business on your own but you have no idea what you are doing
You set up your social media account but haven't posted anything for ages because the thought of putting yourself out there is terrifying
Sound familiar?
I’ve been there. I felt crazy trying to start a new business in my 40’s when I had just bought a new house, had responsibilities and bills to pay. I bought my website, bought business cards and farted around on Canva trying to build my brand and business whilst not having a clue what I was doing or who I was aiming it at. I spent hours doubting myself, my skills and my self worth. Rather than putting myself out there I hid behind my computer screen hoping the 3 instagram posts I made on Canva were going to propel my business into the stratosphere because the thought of selling my business felt really gross.
Trust me when I tell you you are not alone!
Everything changed when I finally stopped hiding behind my computer and invested in myself and my business. I got the support I needed by investing in my coach who helped show me all the steps I needed to take to grow my business and supported me through each step whilst I worked through all the hard questions like who I was doing this for and why, what did I want my business to look like and how did I want it to work for me. I went to networking events and seminars to push me out of my comfort zone but also to help me learn and grow myself and my business. I talked to people in business who had already done it and took onboard their advice.
It made me realise I didn’t need more snazzy canva templates. I needed clear direction and to build something I loved and was proud of that I knew would sell. Most importantly I stopped thinking I was crazy for wanting to do something totally new at 40.
That's when I created the Next Chapter Programme to help women like me not make the same mistakes as me.
THE BEST THING? I now run a business that makes me so excited to work serving the best clients who are totally aligned to me. What's even better is that it actually works! It gives me the freedom to work how and when I want. On those days when the hormones are just too much I can slow it down and the days I have energy I can ramp it up. I have freedom and joy in my life again.
So if...
😩 You’re tired of doing everything for everyone else all the time
😩 You’ve got the great idea but no idea where to start
😩 You’re worried about how this great idea will make you money
But what you really want is…
✨ A business that brings you joy and fits around your schedule on your terms
✨ Clarity on how to move your business forward
✨ Clients that are aligned to you and value what you’re offering
Then it’s time to stop waiting and start doing
If this sounds like you then join me in
The Next Chapter Programme
The go-to programme for women over 40 who are done with doing everything for everyone else. Who want to build something for themselves that they are obsessed with.
You’ll:
Finally have the foundations for a solid business
Be supported and not have to do it alone
You will lose the self doubt and build something you love
How will we do this you ask?
Step 1
Clarity & Creation
First we get crystal clear on who you want to work with and why by getting really clear on your niche and the foundations of your business so you are the go to person in your field of expertise. Building a killer product that people want to buy and getting your brand aligned to you.
Step 2
Visibility & Messaging
Next we build on the foundations by creating content that speaks to your people and gets your voice heard above all the chatter by leaning into your niche and growing your audience
Step 3
Clients & Growth
Finally we build solid relationships and a great sales strategy. We get your messaging right and build your audience. Then, with your amazing offer in place the selling won’t feel like selling
Heres what we’ll cover
If you go with the 3 month accelerator we will go through all of this
Step 1- Mindset building
Let go of limiting beliefs and fear of starting something new, build belief in yourself and what you have to offer with your experience and life skills. Go from: I don’t think I have the tools/knowledge/knowhow to I’ve got this and I can do it because I will have a killer product people will want to buy by the time we finish working together.
Step 2- Looking into your why and who - building your niche
Getting really deep into why you want to do the work you are doing and who you want to affect by this work, figuring out the specific problem you want to solve and why you are the best person to solve it. Create an audience you feel fully aligned and connected to.
Step 3 -Building your product
Building a clear offering (eg programme) and structure to the product. Set pricing that aligns to you and your product
Step 4 - Branding
Get a strong brand identity, colours that align with you, your personality and your product. Get, consistency in the visuals and how they are going to show up in social media, website, paper marketing etc
Step 5 - Marketing your product
Working towards simple content ideas that grow your visability and brand and and a sustainable posting approach
Step 6 - Sales and messaging
Gain confidence talking about your offer and understanding that sales doesn’t have to be pushy or sleezy. Having a strong foundation and love for your product does all the hard sales work for you.
If you continue for an additional 3 months you will get all of the above AND all of this
Step 7- Website copy
Get a simple structure to your website, (what pages you need, what needs to be on each page) copy that speaks to your ideal client and a clear message. Have the website as a tool to convert visitors into paying clients
Step 8 - Build your strategy
Give your business a clear direction moving forward that focuses on activities that actually bring in clients.
Step 9 - Making the most out of networking
Building confidence in introducing yourself and your product. Building up skills on how to build relationships and how to follow up without feeling pushy
Step 10 - Getting people into your world (creating a freebie)
Creating a free resource that solves a problem and converts people into paying clients with a simple delivery system
Step 11 - Email marketing campaign
Create a set of emails that invite people to your offer with content that builds trust
Step 12 - Whats next? Next 3 months of marketing planned
Create a 90 day marketing roadmap with clear goals and priorities that are consistent and easy to achieve.
By the end you will:
Know your ideal client and messaging inside and out
Have a killer product with a clear plan to move you forward
Know how to market yourself with ese
Feel confident showing up and talking about your product
Have the freedom of a business that works for you
Whats included
A 90 min intro call
3 or 6 months of high level support to help you feel supported so you are not doing it alone
5 or 11 × 60 min sessions bi weekly
5 day a week message support via Telegram in between sessions
Worksheets and training sheets for your offer, sales, marketing and everything in between
Review of documents before sessions
A proven roadmap that takes you from floundering to flying