You've got the coaching qualification. Amazing!
Now let's build the business to go with it.
I get it… You've done the training, got the qualification and you're itching to make a difference. But where on earth are the paying clients they keep telling us about?
Nobody really prepares you for the business side of becoming a coach, do they?
When you learn how to coach you are not given a handbook on how to build the business side and then suddenly you're supposed to know how to find clients, market yourself, price your services and actually sell them. All while wondering whether you're doing any of it right.
That's where The Next Chapter Programme comes in.
We'll work together to turn everything you've learnt into a coaching business with solid foundations, an offer you're confident selling and a practical plan for finding clients who'll actually pay you.
Because being a brilliant coach is one thing. Building a business around it is another.
It’s time to take back control and to build that kick ass coaching business!
Any of this sound painfully familiar?
You've got your coaching qualification, but you're wondering how to turn it into an actual business.
You've spent hours tweaking your website, playing around on Canva and wondering why nobody's booking.
You've downloaded more free guides than you care to admit, but you're still not sure who your ideal client is or how to find them.
You keep putting off posting about your services because you're worried what people will think.
You're happy to coach someone for free, but the thought of asking them to actually pay you makes you want to hide behind the sofa.
You just feel a bit lost and alone.
And somewhere along the way, you've started wondering whether you're actually cut out for this whole business thing.
I’ve Been There…
When I started my coaching business at 40, I'd just bought a house, had bills to pay and was wondering whether I'd completely lost the plot!
I bought a website, designed some lovely business cards and spent far too many hours farting around on Canva, convinced that getting everything looking pretty would somehow bring the clients flooding in.
Meanwhile, I was hiding behind my computer screen, doubting myself and avoiding putting my business out there because the thought of asking someone to pay me felt sooo uncomfortable.
So trust me when I tell you, you're in good company!
When I qualified as a coach, I quickly discovered that knowing how to coach someone and knowing how to get them to pay you are two very different things.
And that's why I created The Next Chapter Programme.
We'll get stuck into the things that actually make a difference: getting clear on the coaching services you want to offer, who they're for, where to find the right people and how to connect with them, and most importantly, how to turn those conversations into paying clients.
No more spending hours making your Instagram posts look pretty while wondering why your diary is still empty.
Because you didn't put all that time, money and effort into becoming a coach just to end up with a very expensive hobby.
You've learnt how to coach and your damned good at it! Now let's tackle the business bit.
Let's talk about what you really want...
You want to wake up knowing you've got actual paying clients in your diary, rather than wondering where the next one is coming from.
You want to feel confident putting yourself out there without second-guessing every bloody thing you post.
And you want to build a business that fits around your life, not one that takes over every waking minute.
Because you’re not building this business to have another 9-5!
So, what’s the plan then?
Phase 1
Build Your Foundations
We get crystal clear on who you want to work with & why by defining your niche & building strong foundations so you become the go-to person in your field. We’ll create a killer offer people actually want to buy & align your brand with you.
Phase 2
Visibility & Messaging
Next we build on the foundations by creating content that speaks to your people and gets your voice heard above all the chatter by leaning into your niche and growing your audience.
Phase 3
Clients & Growth
Finally we build solid relationships and a great sales strategy. We get your messaging right and build your audience and confidence. Then, with your amazing offer in place the selling won’t feel like selling.
Here’s what we’ll get stuck into in the first 3 months:
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Let go of limiting beliefs and fear of starting something new, build belief in yourself and what you have to offer with your experience and life skills. Go from: I don’t think I have the tools/knowledge/knowhow to: I’ve got this and I can do it because I have a killer product people will want to buy by the time we finish working together.
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Getting really deep into why you want to do the work you are doing and who you want to affect by this work. We figure out the specific problem you want to solve and why you are the best person to solve it. We will create an audience you feel fully aligned and connected to.
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Build a clear offer (eg programme) and structure to the product. Set pricing that aligns to you and your product.
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Get a simple structure to your website copy that speaks to your ideal client and a clear message (what pages you need, what needs to be on each page etc). Have the website as a tool to convert visitors into paying clients.
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We'll look at the different ways you can market your coaching business, work out which platforms make sense for you and start creating content that speaks to the people you actually want to work with. No need to be everywhere or spend your life glued to Instagram!
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You know what you're offering, but can you explain it in a way that makes people think, "Ooh, that's exactly what I need!"? We'll work on finding your voice, getting comfortable talking about what you do and creating messaging that helps the right people understand why they'd want to work with you.
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Get comfortable putting yourself and your coaching business out there. We'll tackle those nerves around talking about what you do, discussing money and hearing 'no', so you can stop second-guessing yourself and start taking action.
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You know who you want to work with, but where do you find them? We'll explore where your ideal clients spend their time, how to reach them and how to start genuine conversations that build trust without feeling pushy.
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Let's make running your business a little easier! We'll set up a simple system to keep track of potential clients, conversations and follow-ups, while exploring how AI can save you time and take some of the admin off your plate.
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Selling doesn't have to feel awkward or sleazy. Learn how to talk confidently about your coaching, have natural sales conversations, run discovery calls and turn genuine interest into opportunities to work together.
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There's more to growing a business than posting on social media. Discover how networking, referrals and professional connections can open doors, create opportunities and help your coaching business grow.
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Let's bring everything together! You'll create a realistic 90-day growth plan covering marketing, building relationships, finding clients and making sales, with clear priorities and a routine you can actually stick to.
Fancy another 3 months? Here's where we really get things moving!
By the end you will:
Know exactly who you want to coach and what makes them the right people for you.
Have a coaching offer you're excited about, with pricing you feel confident standing behind.
Know where to show up, what to talk about and how to start getting your business noticed.
Feel more confident talking about your coaching without worrying that you're being pushy or salesy.
Have a clear plan for building your business instead of spending another evening Googling what the hell you're supposed to do next!
And if you choose to work with me for six months, we'll build on all of this by putting your foundations into action, finding potential clients, building relationships and helping you turn those conversations into paying business.
What’s included:
A 90-minute introductory session where we'll get stuck into your business and work out where to start.
Five 60-minute 1:1 coaching sessions over three months, or eleven sessions over six months if you choose to continue working with me.
Telegram support five days a week between sessions, because sometimes you just need someone to bounce an idea off!
Practical workbooks, exercises and resources to help you put what we're working on into action.
Feedback on your business materials between sessions. I'll review your work and give you my thoughts before we meet again, so we can make the most of our time together.
A clear plan for your next steps, with someone in your corner to help you actually follow through.
Not sure whether three or six months is right for you?
Three months
Perfect if you've got your coaching qualification but haven't quite figured out how to turn it into a business yet.
We'll get your foundations sorted, from knowing who you want to coach to creating an offer, getting your message right and knowing how to market yourself.
Six months
Want to go a step further?
We'll do everything in the first three months, then spend another three putting it into practice. Finding potential clients, building relationships and getting more confident turning conversations into paying clients.
Either way, we'll work together to create a business that fits your goals and your life.
3 months: Business Foundations
£1500
(Payment plans available)
Your investment:
6 months: Foundations and Growth
£2300
(Payment plans available)